The idea behind this ad is simple - educate as many residents as possible about the issues, effects and consequences surrounding theft.
The first round of ads in the campaign have been in production for the last two weeks and will feature Sachi Vixen and Damen Gorilla of Adam n Eve, Minu Palen of Minnu Model Skins - MM skins, Tigerlily Koi and Haedon Quine of Calla, Nyte Caligari of Nyte’N'Day, Caliah Lyon of Muse Fine Jewelry and Stroker Serpentine of Strokerz Toyz.
The idea for the campaign sprang from talks and group IMs regarding the growing problem of theft in SL, and the frustration many creators feel playing a largely defensive strategy which is basically sitting back and waiting for their creations to be stolen and then filing DMCA requests with Linden Labs.
